# Report: Forecasting in Flux

- June 8, 2023

Discover key insights from a recent Harvard Business Review Analytic Services report, sponsored by Flexe.

Forecasting is hard. Now, with ever evolving consumer demands and global macroeconomic uncertainty, it’s even harder.

## Key Takeaways

- **91%** of respondents indicate that demand forecasts are on average below 90% accurate  
- **8%** of respondents are very satisfied with their organization’s demand forecast accuracy  
- **45%** of respondents missed revenue opportunities due to inaccurate forecasts. Inaccurate demand forecasts also lead to decreased profitability (**42%**) and decreased customer satisfaction (**39%**)

[Read the report](https://resources.flexe.com/pdf-hbr-forecasting-in-flux-report)

Forecasting is hard. Now, with ever evolving consumer demands and global macroeconomic uncertainty, it’s even harder.

Since 2020, **98%** of executives have faced detrimental effects due to bad forecasts. Material shortages. Missed revenue opportunities. Decreased customer satisfaction and profitability.

But there is a path forward: supply chain flexibility. Discover key insights:

- The common causes of forecast challenges  
- The business impacts of inaccurate forecasts  
- Steps to meet—and overcome—these challenges  
- Methods to increase customer satisfaction and reduce risk through supply chain flexibility